opportunities and how to create a new brand

Faced with this situation, opportunities and how to create a new brand? Shanghai Maison Cosmetics Co., Ltd. Market Center president Wu Zhigang talked about: "brand can provide the greatest return, but as the market matures, fewer and fewer of the brand to be successful. This kind of environment for each brand, full of every enterprise in terms of canada goose coats  growth opportunities, but also facing a serious threat in the foreseeable future, brands will continue to face these challenges another aspect, the historic rise of local brands will face the best times .

Wu Zhigang believes that consumers do not believe the last three decades of Chinese enterprises can make the brand, but today the Chinese people for their own brand of confidence is increasing. Although compared to today and the past, due to international economic problems we face very difficult economic environment, but our own consumer brand awareness and perception has undergone great changes. Success of a brand, from national consumer brand, regional brand recognition, brand today, Chinese consumers optimistic about the recognition of China, resulting in self-confidence, which for us is the biggest domestic brands in terms of opportunity.

Wu Zhigang also talked about the future only the strong brands have a chance to survive. Well-known, long-lasting best-selling, repeat business and more, with strong features, which is a fundamental symbol of a strong brand. Control brand apparel industry has no such feature, in addition to well-known, the repeat user Ye Hao, unlike other competitive brands unique advantages, it is all very weak. So the way to build a strong brand is a great challenge.

Women lead the fashion

Clothing as a fashion industry, is leading the trend of women's fashion benchmarking. Women leading the fashion trend, leading the accessories trends, leading the fashion trend around the industry. Therefore, women's brands with a strong fashion for a country the right to speak with the role can not be underestimated. UTA Fashion Group President Yang Dajun in the clothing of the General Assembly, there have Mens Canada Goose Chilliwack Bomber Black been such a passage: "Those who do the international garment industry large companies, generally the top seven women mainly in China's A share market is the largest clothing companies Men, but I think the future of fashion goods market must be a woman of the world. "

For women in the fashion industry in an important position in the garment industry colleagues who agree with most of the attitude. Since the status of women in the fashion industry is so important that our brand is now the development of women do? From the world famous brand far?

In the Shenzhen Women ELLASSAY Chairman and Managing Director Xia brand new interview, Mr Eric said that China's apparel industry began to really have brand awareness and brand is still very short time. On the face of centuries of European and American apparel brand and cultural heritage, we are a novice. Therefore, the overall shape of our brand in Europe with the traditional clothing there is a great power disparity, and that needs time to accumulate, not overnight success.

Choulan Wu Jianmin, chairman of the brand that brand nearly a decade China really began to have brand awareness, understand the relationship between brands and trademarks, know the relationship between brands and regional brands, know the brand of the development of innovative models and brand design management in the development process, marketing management, brand operations, brand durability, brand and quality of relationships, the relationship between brand and reputation, and so a series of related concepts, and have a real practice. This brand really began 10 years women have made to examine whether the national brand and world-class brand-building, consider whether you have the ability to grasp the opportunity.

On the quality of Chinese clothing brand, as a famous brand of women's new head of state expressed his summer on the Chinese women's brand of self-confidence, he said: "If out of two women, one is an internationally renowned brands, a is the well-known brands, we are quality, design, technology and other hard targets on no big gap and we were still poor brand image accumulation, while accumulation of the customer in mind brand image takes time. "

Mr Eric On the pace of China into an international brand this to say: "The international brand in the international market must have a certain market share of brands, Chinese brand to become an international brand, first you need to open their own in the international Mens Canada Goose Freestyle Vest Black  metropolis of flagship store, and access to local consumer recognition, occupy a certain market share, so as to say that the brand has taken abroad, while many brands choose to go abroad again later, because the Chinese market is the best in the world market, Compared with the international market development and growth of more space, get together a lot of foreign brands have squeezed into the Chinese market, and said the Chinese market is very important we, as first Chinese brand to its market more to do, so many brands now no hurry to go international is a brand strategy. "